Inside Labs & Visit Group present
Our survey on tourism tech and data-driven marketing with over 80 decision-makers.
This report presents a comprehensive ana-
lysis of the current and future impact of
data and technology on the tourism industry.
The study, conducted by Inside Labs in
collaboration with Visit Group, gathers per- spectives from over 80 different European
tourism leaders. In a structured online
questionnaire, the participants could share
their views on the transformative effects of
technological advancements and data on
their organization.